A brand named 'Hayy' has been established with the purpose of emphasizing the significance of animals and the environment in the United Arab Emirates (UAE). In most Emirates, animals are emblematic either because of their habitat or due to their historical connection with the local populace. The design concept of 'Hayy' aims to highlight the importance of animals to the people, nature, history, and culture across all seven Emirates, encouraging both citizens and residents to foster greater awareness towards them.
The term 'Hayy' is derived from 'Hayat,' meaning 'life' in Arabic, thus emphasizing its association with living organisms, particularly animals. Recognizing the origin of words can enrich and broaden their meanings, even if they are already unique. The brand is deeply rooted in Arabic pronunciation, showcasing the unique identity of each animal in every Emirate of the United Arab Emirates, fostering a deeper connection and appreciation between people and the country's rich natural and cultural legacy.
